National News
Malabar Gold & Diamonds Launches New Showroom in Panvel
Malabar Gold & Diamonds, the responsible jeweller proudly announces its latest showroom in MCCH society, Panvel, Navi Mumbai. Spanning an expansive 3146 sq. ft., the new store is designed to offer customers a world-class shopping experience with an exquisite collection of jewellery across diverse designs and styles. This launch marks another step in the brand’s commitment to expanding its footprint in Western India while delivering exceptional craftsmanship and service.
The showroom marks the brand’s 43rd outlet in the Western region of India, further strengthening its presence and leadership in the region. The new showroom inauguration ceremony was graced by the presence of Shri Ramsheth Thakur, Former Member of the Lok Sabha, alongside members of the management team, valued customers, and well-wishers.
With a global footprint of over 390 plus showrooms across 13 countries—including India, the Middle East, the USA, the UK, Canada, and Australia—Malabar Gold & Diamonds is renowned for its wide-ranging collections, exceptional quality, and customer-centric approach. Strengthening its presence further, the brand is set to expand with 12 new showrooms opening across India in March, reinforcing its commitment to making premium jewellery more accessible. Backed by a dedicated team of 22,000 multilingual employees across 26 countries, the brand has served over 15 million satisfied customers worldwide.
The new showroom offers an extensive collection of gold, diamond, platinum, gemstone and silver jewellery, designed to suit various tastes and occasions. From traditional designs that reflect India’s cultural heritage to contemporary styles for modern sensibilities, the showroom caters to diverse preferences.
In a statement marking the momentous occasion, MP Ahammed, Chairman of Malabar Group, stated, “We are excited to open our showroom in Panvel, a city known for its strategic location, rapid urban development, and rich cultural heritage. At Malabar Gold & Diamonds, we are dedicated to offering jewellery that combines timeless elegance with exceptional craftsmanship. With a strong focus on quality, integrity, and customer satisfaction, we look forward to bringing our finest collections to Panvel and providing an unforgettable shopping experience to the vibrant community here.”
The showroom is designed to provide a flawless shopping experience to the customers, with elegant displays and a highly trained team to guide customers in selecting their perfect jewellery. The space aims to provide customers with an unparalleled jewellery shopping experience, complete with spacious interiors and ample parking.
This showroom launch underscores Malabar Gold & Diamonds’ vision of becoming the world’s most preferred jeweller, combining traditional craftsmanship with modern innovation to create timeless pieces while prioritising sustainability and societal well-being.
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:
“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”
The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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