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Jul 30

V M Muslunkar & Sons unveils Arhah, a luxurious diamond boutique


Arhah, a brand from V. M. Muslunkar & Sons Jewellers Pvt. Ltd., unveiled its luxurious diamond boutique at Vile Parle (East), Mumbai. The boutique, located at 301, Avenue 57, Ram Mandir Road, stands as a testament to Arhah’s commitment to luxury and quality. Arhah leans on the heritage of V. M. Muslunkar & Sons, a legacy jewelry house founded 75 years ago by VM Muslunkar, to build a niche for diamond and gemstone jewellery.


The launch event, held on July 26, 2024, was an opulent affair that drew the city's elite, including prominent jewellers, fashion enthusiasts, and lifestyle journalists.


The boutique features an exclusive area for customers to comfortably select designs and a dressing room for bridal jewellery, where brides and their families can try the jewellery with their outfits in real-time. An in-house designer also works directly with customers to customize pieces to their exact specifications from start to end.




Every jewellery piece at Arhah is manufactured in a state-of-the-art facility using the highest quality metals, diamonds, and gemstones. Each product is ethically sourced and undergoes rigorous quality checks before reaching the customer. This commitment to quality ensures that every piece of jewellery is not only beautiful but also responsibly made.


The diamond jewellery market in India has been witnessing substantial growth, with an estimated CAGR of 8.5% from 2021 to 2028. This increasing demand for premium jewelry and the rising disposable income among consumers are key drivers of this growth. Mumbai, being a hub for luxury goods, presents a lucrative opportunity for brands like Arhah to establish a strong foothold.


Incorporating local culture and heritage into its designs, Arhah borrows from the experience and learnings of VMM while integrating contemporary elements. This approach ensures that the brand remains true to its roots while appealing to modern sensibilities. Future plans include hosting events based on holidays and participating in exhibitions to engage with the community and target audience.




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