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Nov 18

Tanishq showcases Navraani collection through OOH campaign, TVC directed by Mira Nair

 “Navraani” collection from Tanishq has taken over Mumbai with a stunning Out-of-Home (OOH) campaign that celebrates the essence of modern Indian queens. Positioned on billboards across the city, the campaign captures two women dressed in vibrant traditional attire—a magenta sari and a striking yellow ensemble—sharing a moment of laughter and camaraderie. This imagery, combined with the tagline “Adorning modern day queens,” speaks to today’s women who embrace both heritage and individuality, redefining elegance with confidence and authenticity.

 

Tanishq’s latest “Navraani” collection has taken over Mumbai with a stunning Out-of-Home (OOH) campaign that celebrates the essence of modern Indian queens. Positioned on billboards across the city, the campaign captures two women dressed in vibrant traditional attire—a magenta sari and a striking yellow ensemble—sharing a moment of laughter and camaraderie. This imagery, combined with the tagline “Adorning modern day queens,” speaks to today’s women who embrace both heritage and individuality, redefining elegance with confidence and authenticity.

 

The visuals highlight intricate gold jewelry, blending traditional craftsmanship with a modern aesthetic that resonates deeply with urban audiences. Set against a luxurious backdrop, the campaign invites onlookers to view Tanishq’s jewelry as more than just adornment—it’s a symbol of personal expression and strength

 

Tanishq, launched a film for the festive season directed by filmmaker Mira Nair, which also marks her first-ever Indian TV commercial. Conceptualised by Lowe Lintas, the campaign, titled Nav-Raani (New queens), pays homage to the modern-day queens—the women who rule their worlds with grace, strength, and unyielding confidence.

 

Source: media4growth






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