Tanishq announces its continued expansion into the United States market with the opening of two new retail stores in Houston and Frisco, Texas. These openings follow the brand's initial entrance into the US with their flagship store opening in January of this year in Iselin, New Jersey.
The store in Frisco spans over 5,000 square feet, while the Houston store is 3,800 square feet. These mark Tanishq’s second and third locations in the United States.
With these new locations, Tanishq is meeting the Indian American community where the state of Texas has the second largest Indian American population in the country. Over 450,000 Indian Americans reside in Texas today, with most located in the state's large metropolitan cities such as Houston and Dallas-Fort-Worth (Just 30 miles away from the new Frisco storefront). Although the brand has been available on e-commerce in the US for nearly two years, Tanishq is looking forward to better serving the community in these markets with expanded access to their fine jewellery products including their one-of-a kind collections, Dharohar and Tales of Mystique through these new locations.
“With over 410 stores, we have now opened two more in the state of Texas bringing artfully crafted jewellery to the Indian diaspora residing in Houston and Frisco. As a true Tata brand, we aim to delight our customers and welcome endless visitors from all over the world to come enjoy magic behind these designs crafted by our designers and artisans." said Kuruvilla Markose, CEO- International Business Division, Titan Co Ltd.
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