Svaraa Jewels plans to enter daily wear LGD jewellery segment

Svaraa Jewels is setting its sights on capturing a slice of India’s rapidly expanding daily wear jewellery market, projected to reach $60 billion by FY28.

“There is a growing popularity of lab-grown diamonds in the West. We look at contributing significantly to India’s rising demand for daily wear jewellery,” said Chahat Shah, CEO, Svaraa Jewels.

For Svaraa, the primary target consumers are high-income individuals seeking diamond jewellery for daily wear. In a bid to tap into the Indian daily wear jewellery market, estimated to reach $60 Bn by FY28, Svaraa has relied on the omnichannel approach since its inception. Svaraa Jewels 90% of sales come from offline stores and 10% from online platforms. For more Updates Do follow us on Social Media

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