Jewellery retailer Senco Gold & Diamonds aims to reduce its short-term debt and accelerate its store network expansion with the ₹459 crore raised through its recently concluded qualified institutional placement (QIP), according to MD & CEO Suvankar Sen.
The company’s short-term debt, approximately ₹1,500 crore, mainly consists of gold loans, with ₹1,000 crore in metal gold loans and ₹500 crore in cash credit. Senco plans to use part of the QIP funds to open 18-20 new stores annually, a mix of company-operated and franchise outlets, focusing on expanding in tier-2, tier-3, and tier-4 towns in the eastern and northern regions.
Around ₹150 crore of the raised funds will be allocated to the new store openings, while the rest will be directed toward reducing the debt and funding inventory for existing and new high-performing stores.
In addition to jewellery, Senco has established Sennes Fashion, a wholly-owned subsidiary focusing on lab-grown diamonds, leather goods, and perfumes. This non-jewellery segment will require a modest investment of ₹40-50 crore, to be deployed gradually. The company’s market capitalisation stands at ₹9,027 crore, with its shares appreciating by 54% over the past year.
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