Safa Group, a leader in the gem and jewellery industry, has announced a major expansion into Saudi Arabia, reinforcing its commitment to the Kingdom’s Vision 2030. The launch event, held at Voco Jeddah Gate, was attended by industry leaders and key officials from Saudi Arabia’s gem and jewellery sector.
The expansion aims to foster partnerships in retail, manufacturing, design, research, and education, with support from prominent local organizations. This initiative aligns with Saudi Arabia's strategy to diversify its economy and promote innovation in the luxury industry.
With over 35 years of expertise, Safa Group plans to integrate Saudi cultural heritage with modern innovations, creating opportunities for local artisans and strengthening the Kingdom’s position as a global jewellery hub. The expansion is a key step in supporting Vision 2030’s goals of economic transformation and sustainable growth.
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