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Priyanka Gill quits Kalaari Capital to launch lab-grown diamond brand

Priyanka Gill, a serial entrepreneur and former Venture Partner at Kalaari Capital, has launched COLUXE, a lab-grown diamond (LGD) jewelry brand that seeks to transform the fine jewelry sector. With a focus on luxury, sustainability, and accessibility, COLUXE offers an extensive range of jewelry designs, including solitaire rings, pendants, earrings, and tennis bracelets. The brand incorporates advanced technology, allowing for customization via AI and multi-use settings, ensuring personalized, ethical, and sustainable products.


COLUXE positions itself as India’s first pan-India LGD jewelry brand, blending digital and retail experiences. The brand’s technology-driven approach includes AI-powered virtual try-ons, personalized jewelry options, and a strong focus on ethical sourcing and certification. COLUXE also aims to build consumer trust by offering education on LGDs and providing easy returns and exchange policies, ensuring a seamless shopping experience across both digital and flagship store channels.


With plans to launch digitally in mid-2025, COLUXE is set to tap into India's $50 billion fine jewelry market. The brand’s mission is to redefine the luxury jewelry landscape by making lab-grown diamonds an aspirational yet sustainable option for consumers. COLUXE aims to become India’s best-loved LGD brand, offering cost-effective, ethical jewelry that is visually identical to mined diamonds while being a more responsible choice for the planet and people.






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