Platinum Born’s “Born Leaders” marketing campaign, which debuted in early May, is designed to inspire women of all generations to consider platinum jewelry for expressing their individuality and creativity.
Each of the women featured in the campaign selected their own Platinum Born looks, so their personal style and unique spirit are reflected in the photos, says Platinum Born’s vice president of marketing, Rebecca Moskal. Giving the women a voice in shaping the campaign is one reason it stands out, she says.
The six Born Leaders in the campaign are TV journalist Soledad O’Brien, model-turned-entrepreneur Pritika Swarup, fashion and creative director Rajni Jacques, Ghia founder Mélanie Masarin, yacht captain Shannon Carleton, and civic activist and advocate Winter BreeAnne. They were photographed by Cass Bird, with Tatijana Shoan serving as creative director.
Among the jewellery in the Born Leaders pictures are the flexible and clasp-free Limitless Loop bracelet, which BreeAnne wears on her upper arm, and the lariat-style Luna Magnetic necklace, selected and worn as a choker by Snapchat executive Jacques.
Other featured jewelry, all crafted by artisans in Japan and exclusively distributed in North America by Suna Bros., includes recently introduced pieces from Platinum Born’s Debut, Celestial, and Prestige collections
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