Platinum Guild International (PGI) successfully hosted a China Platinum Jewellery Forum, themed “Charting the Future with Responsible Platinum”, during the World Jewellery Confederation (CIBJO) 2024 Congress this month in Shanghai. The forum brought together domestic and foreign jewellery industry experts, leaders, authoritative institutions and well-known brand representatives to explore the sustainable development path of China’s platinum jewellery industry.
The “Declaration for Responsible and Sustainability Principles of China’s Platinum Jewellery Industry” was jointly signed and witnessed by the National Gems & Jewellery Testing Co., Ltd. (NGTC) and the National Standardization Technical Committee 256 on Jewellery of SAC (SAC/TC 256).
Pui P. Poon, Managing Director of PGI China, welcomed delegates with insightful remarks advocating for a proactive approach of ESG to foster a healthy industry ecosystem towards a more sustainable future. An opening speech by CIBJO President Dr. Gaetano Cavalieri acknowledged the achievements in China’s platinum jewellery market and expressed expectations for the industry’s prospects, followed by Zhang Likui, Deputy Secretary General of the Gems & Jewelry Trade Association of China (GAC), who emphasised the importance of sustainable development in China’s jewellery industry.
At the global panel, Mr. Tai Wong, PGI’s Director of Global Innovation & Product Development, hosted the discussion with Mr. Edward Johnson, Corporate Responsibility Director of Gemfields Group, Ms. Iris Van der Veken, Program Executive Director of the Watch & Jewellery Initiative 2030 (WJI 2030) Mr. Jon Key, Managing Director of Key & Co, Dr. Guido Grohmann, Managing Director of BVSU and Ms. Zhenzhen Liu, PGI’s Director of Global Corporate Marketing. The panel discussed major ESG trends which have affected and shaped the jewellery industry to date, consumers’ needs regarding ESG factors in purchasing jewellery, and key initiatives and practices in the pipeline related to responsible production and sourcing and the importance of collaboration in enhancing progress.
During the China panel, Mr. Alex Ye, PGI China’s Director of Innovation & Trade Marketing, hosted the discussion with Mr. Zheng Feng, General Manager of China Platinum Co., Ltd (CPC), Mr. Zhang Yubo, General Manager of China National Gem & Jewellery Imp. & Exp. Co., Ltd., Mr. Yongwoon Sim, Managing Director of IGI China, Ms. Li Suqing, Secretary General of SAC/TC 256 and Ms. Grace He, PGI China’s Director of Market Intelligence & Planning.
The delegates concurred that the jewellery industry needs to strengthen its commitment to innovation, collaboration, environmental stewardship, openness, and inclusivity. They advocated leveraging technological innovation to foster new momentum, while promoting cross-industry integration and collaborative advancement across the entire sector. There was also a call for setting clear standards for responsible production and operations. By harnessing technological innovation and application, the industry can enhance its efficiency, while embedding more sustainable practices. Participants also highlighted the importance of cultural diversity and talent development in building strength for a sustainable future.
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