This year’s edition emphasizes on driving long-term demand for platinum jewellery and strengthening partnerships both existing and new. The event will showcase the impactful marketing programme for PGI's flagship branded categories - Platinum Love Bands, Platinum Evara, and Men of Platinum. The programme will aim to stimulate demand this season by innovative marketing ideas, expanding occasions and enabling last mile conversion.
The Platinum BSM is a platform that allows the manufacturers to present their new design collections across the 3 branded categories. This year will also see the scaling up of incremental business opportunities for retailers through product innovation and new ideas. The Platinum Buyer-Seller Meet reinforces PGI’s vision of creating consumer demand by identifying and fulfilling new demand opportunities for platinum in jewellery.
The 2023 Platinum Buyer-Seller Meet witnessed an outstanding response, with leading manufacturers displaying a diverse portfolio of contemporary platinum jewellery. The differentiated designs in core categories like Platinum Love Bands, Platinum Evara, and Men’s platinum jewellery reflected changing consumer narratives and global trends, significantly boosting platinum jewellery sales during the wedding and festive season.
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