Novel Jewels, a jewelry brand under the Aditya Birla Group, has announced plans to expand its footprint across India with 100 new stores over the next 18 months. Backed by an investment of Rs 5,000 crore, the expansion is set to bolster Novel Jewels' presence in the growing market for branded fine jewelry.
The company, which owns the Indriya jewellery label, also plans to explore franchise partnerships, driven by rising interest from potential franchisees. This strategic move aims to capitalize on India’s increasing demand for branded fine jewellery, as the market continues to shift towards more organized and trusted brands.
For more Updates Do follow us on Social Media
Facebook Page https://bit.ly/3blw5Rg
Instagram https://bit.ly/3MsRHbP
YouTube https://bit.ly/3LjGj2L
Twitter https://bit.ly/3E9IO5U
Linkedin https://bit.ly/3M17Xlk
WhatsApp Group https://bit.ly/JewelBuzz-2