The Natural Diamond Council (NDC) is partnering with Diamond Standard to offer retailers and their customers the opportunity to invest in the company’s “coins” and “bars.”
New York-based Diamond Standard has developed an exchange-traded diamond commodity with regulatory approval. The company has claimed to have resolved two issues that have kept investors from investing in diamonds on the open market: fungibility — the characteristic of being replaceable with other identical items, as is the case with gold or oil — and the lack of a transparent spot price.
The NDC plans to develop educational materials that outline the investment profile of diamonds, as well as the environmental, social and governance characteristics associated with Diamond Standard’s offerings.
“This collaboration presents a unique opportunity to educate a wider audience on the inherent value of natural diamonds in an alternative way, while extending Diamond Standard’s reach to leading retail jewelers in the US,” said David Kellie, CEO of the NDC.
Instead of selling individual diamonds, Diamond Standard groups diamonds together into “coins” and “bars” to average out the value, creating standardized pricing for each product and making them fungible. A blockchain token is attached to each unit.
A carefully selected group of prestigious jewelry stores will be chosen to showcase the regulated and audited Diamond Coins and Bars, further increasing consumer awareness of this newly accessible natural resource. These assets are already held by thousands of professional investors, family offices, and funds. The educational materials will emphasize the role of diamonds indiversified portfolios, as well as the preservation of value and inherent scarcity that distinguishes natural diamonds from lab-grown alternatives.
Consumers will purchase these products through Diamond Standard with a designated retailer’s code. In turn, the retailer will receive a commission, marketing materials, collateral, branding support, and training.
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