Diamond houses, miners and retailers put their money and heads together to woo Chinese consumers at a time when the world of natural diamonds is at a cross-roads.A mega $8-10 mn marketing campaign is planned.
As more and more Chinese turned towards a more fungible asset like gold, diamond demand from China, once accounting for about one-third of the cut and polished diamond market, shrank. Now, efforts are underway to woo them back.
“We had a couple of meetings with Chow Tai Fook. The final meeting is scheduled at the Hong Kong Jewellery Show in the second week of September. We have planned a big campaign in China along with Chow Tai Fook and De Beers,” said Vipul Shah, chairman of Gem & Jewellery Export Promotion Council (GJEPC). “We will use every marketing channel to revive confidence among Chinese buyers in natural diamonds,” said Shah.
Kirit Bhansali, vice-chairman of GJEPC, said a meeting has been planned next week with leading jewellers such as Malabar Gold & Diamonds, Kalyan Jewellers, Tanishq, Joyalukkas and other stakeholders to launch a generic campaign for natural diamonds. “The aim is to further promote diamonds at home so that we can fall back on the domestic demand till exports pick up,” said Bhansali.
SOURCE:ECONOMIC TIMES For more Updates Do follow us on Social Media
Facebook Page https://bit.ly/3blw5Rg
Instagram https://bit.ly/3MsRHbP
YouTube https://bit.ly/3LjGj2L
Twitter https://bit.ly/3E9IO5U
Linkedin https://bit.ly/3M17Xlk
WhatsApp Group https://bit.ly/JewelBuzz13
Comments