Limelight Diamonds, a leading lab-grown jewelry brand, plans to open seven new exclusive outlets across India by the end of the year in response to the growing consumer demand for sustainable and affordable lab-grown diamonds.
Founder and Managing Director Pooja Sheth Madhavan highlighted the significant rise in awareness around lab-grown diamonds, with most consumers now recognizing that these diamonds are chemically identical to mined diamonds, as they are made from carbon. By expanding its physical presence, Limelight Diamonds aims to engage directly with a wider range of shoppers across the country.
The lab-grown diamond sector in India is experiencing year-on-year growth of 15-20%, driven by increasing consumer interest in sustainable products and the more affordable price point of lab-grown diamonds. Madhavan expressed optimism about the brand’s recent launch in Chennai's Anna Nagar, which marked Limelight's 23rd physical store in India.
Limelight Diamonds, founded in 2019, operates through both its direct-to-consumer e-commerce platform and its exclusive brand outlets. The Mumbai-based company has raised $1.36 million in two funding rounds to date.
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