Kalyan Jewellers releases Teej Puja campaign starring Wamiqa Gabbi

Kalyan Jewellers, recently released a promotional campaign across its social media presence. The brand looks to intrigue customers on the occasion of Teej Puja and capitalize on the market opportunity. The brief ad campaign features Wamiqa Gabbi as the lead.

In the advertisement, the actress returns home for the festival to surprise her parents, who are seen exchanging jewelry gifts from the brand. The ad concludes with a dramatic moment as the mother is astonished by the character's unexpected marriage announcement.

The ad video signifies the importance of Teej Puja which is dedicated to Lord Shiva and Goddess Parvati, where married women seek the blessings of the couple for a happy married life. The Teej festival refers to three Teej festivals – Hariyali Teej, Kajari Teej, and Hartalika Teej. Teej Pujais regarded as one of the most auspicious in the Hindu calendar, is a preferred period for many to buy jewellery

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