Jos Alukkas, the Thrissur, Kerala-based jewellery retail chain, will invest ₹5,500 crore in the 7-8 years to launch 100 new stores across India. This will be the single largest investment and expansion plan by a jewellery retail brand in the country, said its Managing Director Varghese Alukka.
The jewellery group that has 50 stores now has roped in actor R Madhavan as its global ambassador. Along with Madhavan, actress Keerthy Suresh will also lead the future campaigns of Jos Alukkas.
The company is looking at expanding overseas in countries like the US, UK and the Gulf region, said Varghese Alukka.
The focus will be on being a designer brand outside India. An international design lab will be set up. The Global Expansion will not concentrate just where the Indian Diaspora is located, but go to every important city in the world, said the company’s Chairman Jos Alukka.
Source: Hindu Businessline
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