In a digital age where online platforms dominate, the Gem & Jewellery Export Promotion Council (GJEPC) is transforming India’s gems and jewellery exports through innovative e-commerce policies. By addressing policy roadblocks and building a seamless digital ecosystem, GJEPC is enabling Indian artisans and MSMEs to thrive in the burgeoning global online market.
E-Commerce Advocacy and Policy WinsGJEPC has actively engaged with numerous government departments like Directorate General of Export Promotion (DGEP), Directorate General of Foreign Trade (DGFT), DG-Systems, Express Cargo Clearance System (ECCS), Indian Customer EDI Systems (ICES), Customs, Reserve Bank of India (RBI), Department of Commerce, Department of Post, Authorised Dealer Banks, Authorised Couriers, Custodians at various Customs Ports.
Significant achievements include:
· Clarification of courier export norms for gems and jewellery after 22 years.
· Revision of the BCAS negative list.
· Enhanced export limits and streamlined Customs processes.
· Recognition of a higher de minimis value for low-value shipping bills.
· Expansion of postal export options via the Dak Ghar Niryat Kendra (DNK) network.
Vipul Shah, Chairman, GJEPC, said, “E-commerce has transformed the way gems and jewellery reach global consumers. GJEPC’s relentless efforts to simplify policies, enhance infrastructure, and empower exporters are bearing fruit. By addressing critical challenges and creating a robust ecosystem, we are enabling Indian artisans and MSMEs to compete globally. The potential of this sector is immense, and together, we can make India a leader in gems and jewellery e-commerce.”
Empowering Exporters
GJEPC has built partnerships with marketplaces, logistics providers, and banks, offering exporters practical guidance, training, and dedicated facilitation desks. Success stories like Minal Infojewels and Jewels Park highlight the transformative impact of these initiatives, enabling small businesses to access global markets and significantly boost sales.
Global Market OpportunitiesThe global online jewellery market, expected to grow nearly threefold to $130.86 billion by 2032, presents a vast opportunity for Indian exporters. By aligning with initiatives like "One District One Product" and "District Export Hub," GJEPC is ensuring Indian artisans can showcase their craftsmanship to the world.
Challenges AheadDespite progress, hurdles like CSB-V and PBE filings and re-import handling remain. GJEPC continues to address these issues to streamline the export process further.
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