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Jun 6

GIA India expands its education portfolio with launch of “Jewellery Merchandising for Retailers” course



GIA India has launched a new merchandising course for retailers. The newly introduced, “Jewellery Merchandising for Retailers” course is designed to revolutionize the jewellery retail landscape in India, offering participants invaluable insights into the art and science of effective jewellery merchandising strategies. Learn more at https://bit.ly/4e6jfCk

Designed to equip students with essential merchandising concepts, the course will empower jewellers to craft strategies that align with their business objectives and drive sales success. Jewellery business owners, merchandisers, retail sales staff, category/section/floor managers, and store managers can enrol in this newly launched course, which will be conducted via remote learning for four days a week, from 9:00 a.m. to 1:30 p.m., and a hands-on practical session scheduled for one day, from 9:00 a.m. to 5:00 p.m., at GIA India's Mumbai campus. The first batch starts on Monday, June 10, 2024.

The Jewellery Merchandising for Retailers course explores details of understanding Indian jewellery target audiences, giving participants the tools to recognize and evaluate consumer trends, preferences, and purchasing habits. Equipped with this knowledge, jewellers may customize their merchandising tactics to efficiently target and interact with their intended consumer segments, thus enhancing sales and customer experience. With a strong emphasis on overall learning experience, students will continue to engage in case-studies and group discussions even after course completion.


“For jewellery retailers to succeed in today's increasingly competitive market, knowing how to effectively use the art of merchandising has become a necessity. Participants can take advantage of the course’s blended mode of learning and balance their business and professional commitments,” said Apoorva Deshingkar, Senior Director – Education and Market Development, GIA India.





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