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De Beers’ Lightbox opens first “Concept Shop”


On May 25, De Beers’ lab-grown diamond brand Lightbox opened its first concept shop, as a store-within-a-store at House of Showfields in Williamsburg, Brooklyn.


It is one of 20 shops within Showfields, an “experiential lifestyle store,” and plans to stay in the space until November.


Lightbox—which will have its first-ever booth at the JCK Show in Las Vegas next month, in the lab-grown pavilion—has done pop-up stores in the past.


Last year, the brand said it was looking into opening brick-and-mortar stores in the United States in 2024. A statement announcing the Brooklyn.


Source: jckonline.com


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