This Valentine’s Day, PGI India unveils a unique AI-powered experience and emotional storytelling to showcase love that’s rare, pure, and everlasting.
This Valentine’s Day, Platinum Love Bands by PGI India introduces its #SealItWithPlatinum campaign, capturing the essence of love as rare, pure, and enduring. Platinum Love Bands have long symbolized unwavering love, and this campaign brings that message to life through an innovative blend of technology and emotional storytelling. Couples can now use an AI-powered initiative to visualize their future together, customizing the experience based on their personalities and preferences, reinforcing the timeless qualities of platinum.
In addition to the AI-powered experience, the campaign features immersive social media storytelling, showcasing real-life moments of love and commitment. These narratives mirror the journey of modern relationships, from uncertain beginnings to lasting, profound bonds. Through engaging content, Platinum Love Bands celebrates love’s defining moments and the strength it takes to build lasting connections—just like platinum itself, which is renowned for its purity and endurance.
Crafted from 95% pure platinum, Platinum Love Bands are the ultimate symbol of love that stands the test of time. Whether marking a special milestone or simply celebrating the bond between two people, these bands are a perfect Valentine’s Day gift in 2025. As PGI India celebrates love’s rarity and strength, the message is clear: When love speaks, #SealItWithPlatinum.
Speaking on the campaign, Sujala Martis, Consumer Marketing Director, PGI India, shares, “Platinum Love Bands have always stood for love that is rare and unwavering. With #SealItWithPlatinum, we’re bringing this essence to life through a blend of innovation and emotional storytelling. The AI-led experience allows couples to visualize their future together, celebrating love’s defining moments in an innovative way, relevant to the context of February and Valentines day.”
Vishnu Srivatsav, Creative Head – 22Feet Tribal Worldwide says “Even in the age of AI, love is love. For a brand that believes in rare love, it was fascinating to let people project future life experiences using today’s technology. While always believing in the timelessness of love.”
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